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Another four years have passed and the World Cup has returned. From my previous post, you can tell that I was/am pumped about this quatro (?) annual event. Now that we have a few games under wraps and nearing the end of group play, I’d like to provide my initial thoughts overall.

Well the best place to start will be my bracket (sorry for the pdf format). I suck at putting any type of bracket together so this one should be no different. However, so far my final pick isn’t looking so bad. Argentina has looked the strongest of the teams that I have been able to see (work gets in the way). Here’s hoping most, if not all, of my predictions come through (mainly the US).

Otherwise, here are the quick thoughts:

• The main talking point of the tournament has been the vuvuzelas. It is the sound of the South African people and the buzz that you hear during every broadcast. When I attended an international friendly last year in Atlanta, I learned what they were like first hand. If I was in attendance, I would absolutely hate them. However, watching in the comfort of my living room at home, they don’t bother me. After about 3 games, their sounds start to fade for me and I don’t focus on them as much. Of course, that’s not the same for everyone else. I did find an article that helps you remove the buzz but for me, I’m just content at watching great competition on the field.
• After watching Greece’s first game against South Korea, I thought I had watched the worst team that qualified for the tournament. Of course, I didn’t realize that France would be playing only days later. I firmly believe that the team of Ireland should be waiting at the airport for France to return so that they are allowed to punch each and every player in the face. It’s one thing to steal a team’s spot. It’s another to just not even show up for play.
• After enjoying the Socceroos in the last world cup, I was pumped to cheer them on and expecting good things. However, it seems they have taken a US turn for the worse. The red cards don’t help but this team has looked at times to take way too many steps backwards as opposed to the needed direction. Granted, still helps they have one of the best kits of the tournament. To me it looks like if you crossed a soccer and rugby jersey.
• Speaking of kits, uniwatchblog had a great article where a designer provided their perspective redesign of all competitors’ kits. Many look amazing and the inspiration is interesting. For the US one, I can’t decide if I hate its bold nature or love it. And it kills me to say that the US’s current blue kit is really growing on me. Hall Monitors of the World, Assemble!
• So England, eh? This team seems to fall from all expectations about as bad as the Flying Dutchmen do. If they fail to make it out of group play, I’d hate to be the coach or many other positions on that team.
• Goals are down this year. Does that mean bad play or does it mean that the even nature of the tournament is growing? I’m going to split my decision 25-75, respectively. The 25 is because top scorers such as Messi can’t find the back of the next while other “small” teams are holding their own overall.

I can’t go this far without talking about the US, especially as a separate piece. On the short description, they have been dreadful in the first half of their games thus far. The defense, which I have always been very critical in my comments, has played exactly as I expected, except that the worst player has been the captain, Carlos Bocanegra. Without Timmy, we would been in much worse situations than we have already placed ourselves. If the US could just convince FIFA to only play the second half of games then we could be a favorite in the tournament, but alas that is not the case.

The most recent game vs the Slovenians still leaves a bad taste in my mouth for the goal that was waved off, but I must applaud the US for showing so much determination. They battled back from a 2-0 start where most previous teams might have given up. However, we powered forward in an effort that I will remember for quite sometime. Here’s hoping that Wednesday’s game provides another flash of top play but this time from start to finish. I predict goals by Dempsey and Donovan will spark the team on to the next round. They are 2/3 of the passion of our team (Howard is the remaining 1/3) and that’s what the team needs to rally behind.

Dear Steve Jobs,

While walking to work earlier this week, I happened upon a woman who was starting her day with music from the world’s most popular music player. Now I can’t guarantee it was an iPod, iPod Touch, iPhone, or whatever the next overpriced item maybe, but I can guarantee she was using those white earbuds that come with each fruity musical purchase.

Now let me preface the rest of this letter that I have never been a fan of Apple. I don’t own any “i” or “mac” product nor will I. I personally believe that the products are overpriced for the functions they perform. The “mac” products are even farther away from my wallet since the extra charges for beauty can also be provided with open source (FREE) alternatives. However, it is a free world for the consumer and they can purchase whatever they so choose. But with all of my negatives, I must state that Steve Jobs, good or bad, has done so much to spread the modern age of music to the world.

With that being said, I believe that Steve better begin working on the next input devices for his devices that will be centered around touch, smell, or sight. Basically anything not related to hearing because all of his consumers will soon be death or at least everyone around them will be. Those white earbuds are going to kill everyone’s hearing and that’s coming from someone that loves to turn up the music loud and “rock” out. But its not good when, back to my original story above, that I could hear every lyric perfectly and the earbuds were NOT IN MY EARS. In college, I remember sitting 5 rows (yes 5 rows) away from someone using the same earbuds and the same result.

Steve, you claim to be a music purist, an audiophile. You stated:

“I’m an audiophile. I’ve had stereos costing, well I won’t say because you’ll think I’m crazy. But, costing a lot more. And, I’m thinking of getting rid of mine for this.”

Maybe there should be less iPod HiFi and more work providing people with better earbuds that actually push the sounds into the ear instead of to everyone around them. The thought might have been that if others heard the music they’d be interested in the device. Just the opposite is true. When I hear the music from 3+ feet away, I want to rip the earbuds out, stomp on the device, and promptly smile at the sound of silence.

Just spend the extra 20 dollars or so and provide decent headphones. Your consumers won’t even notice the extra price since it is only a two digit number change.

Sincerely a non-customer,
Ben

Ok, so recently I made it known for my dislike on the current direction of facebook and not so promptly deleted my account….and then created another account to start anew. With that account running in full public force, I wanted to further explain the reason for the change by not really explaining it.

Facebook, like many of the other social sites, is in the business of making money and staying in business. As a site that is quickly becoming the home for one’s identity on the web, one needs to understand what an identity entails and why it is important.

Now according to a quick google search, an identity is “the individual characteristics by which a thing or person is recognized or known.”

For my purposes here, I want to split up the explanation and value of an identity into two main components: personal and business.

Business
The business identity is probably the easiest to explain and handle as it is being managed by one’s employer. Essentially, the business identity describes:

• who you are at your company or place of employment
• what you can and can’t do
• who you report to and who reports to you

Now the most important part of this description is item 2. Access is the key that opens the doors for all of the work you are intended to perform, but it can also be the key that refuses to unlock the systems or information that are outside of your acceptable range. If you are writing checks, should you be able to cash them? If you work in the graphics department, do you really need to access the HR or Finance systems? Of course not and there in lies the worth/value of one’s identity at a business. Without valuing that worth, terrible things can happen by preventing you from doing your job or someone attempting the company from being able to do theirs.

Personal
In the current world of sharing as much information as possible online, people quickly lose site of how valuable the personal identity can be. The quickest explanation could be provided when discussing identity theft. With just a few basic tidbits of information, an identity can be stolen.

Take a quick second to think about security questions that you are asked in order to verify yourself and all of the passwords you currently have to remember. Got them? Good. Now go look at all of the public information you have provided online via Facebook, Twitter, etc. If I wanted to guess your passwords or security question answers, how long might it take me if armed with a quick look at one’s online profiles? If you are now (hopefully) rushing to remove certain elements of your profile, good for you, but you need to realize that maybe you should not have placed that information there first. This is basically why I made my facebook profile default privacy settings as public because it forces me to rethink anything that I post. If I wouldn’t scream the information from a megaphone, why would I post it online via a website controlled by some 3rd party?

Still doubting any of what I have said about your personal identity? Just quickly use one of the many people search sites out there and be prepared to be scared within the few seconds it takes for the search to return. Now that was for free and even more information can be returned by paying a small fee to retrieve public records.

I guess basically my rant here is to think before you post and protect your identity no matter if it is based in your personal or business life.