Hero Inc.

Ok, so recently I made it known for my dislike on the current direction of facebook and not so promptly deleted my account….and then created another account to start anew. With that account running in full public force, I wanted to further explain the reason for the change by not really explaining it.

Facebook, like many of the other social sites, is in the business of making money and staying in business. As a site that is quickly becoming the home for one’s identity on the web, one needs to understand what an identity entails and why it is important.

Now according to a quick google search, an identity is “the individual characteristics by which a thing or person is recognized or known.”

For my purposes here, I want to split up the explanation and value of an identity into two main components: personal and business.

Business
The business identity is probably the easiest to explain and handle as it is being managed by one’s employer. Essentially, the business identity describes:

• who you are at your company or place of employment
• what you can and can’t do
• who you report to and who reports to you

Now the most important part of this description is item 2. Access is the key that opens the doors for all of the work you are intended to perform, but it can also be the key that refuses to unlock the systems or information that are outside of your acceptable range. If you are writing checks, should you be able to cash them? If you work in the graphics department, do you really need to access the HR or Finance systems? Of course not and there in lies the worth/value of one’s identity at a business. Without valuing that worth, terrible things can happen by preventing you from doing your job or someone attempting the company from being able to do theirs.

Personal
In the current world of sharing as much information as possible online, people quickly lose site of how valuable the personal identity can be. The quickest explanation could be provided when discussing identity theft. With just a few basic tidbits of information, an identity can be stolen.

Take a quick second to think about security questions that you are asked in order to verify yourself and all of the passwords you currently have to remember. Got them? Good. Now go look at all of the public information you have provided online via Facebook, Twitter, etc. If I wanted to guess your passwords or security question answers, how long might it take me if armed with a quick look at one’s online profiles? If you are now (hopefully) rushing to remove certain elements of your profile, good for you, but you need to realize that maybe you should not have placed that information there first. This is basically why I made my facebook profile default privacy settings as public because it forces me to rethink anything that I post. If I wouldn’t scream the information from a megaphone, why would I post it online via a website controlled by some 3rd party?

Still doubting any of what I have said about your personal identity? Just quickly use one of the many people search sites out there and be prepared to be scared within the few seconds it takes for the search to return. Now that was for free and even more information can be returned by paying a small fee to retrieve public records.

I guess basically my rant here is to think before you post and protect your identity no matter if it is based in your personal or business life.